| 1 | The Brawl to End It All — July 23, 1984 First WWE-MTV Crossover Special The Brawl to End It All aired on MTV on July 23, 1984 — the first WWE-MTV crossover event featuring Wendi Richter defeating The Fabulous Moolah for the Women's Championship with Cyndi Lauper in her corner. This event directly launched the Rock 'n' Wrestling Connection that culminated in WrestleMania I. | July 23, 1984 | The Brawl to End It All | Wendi Richter defeated The Fabulous Moolah — won Women's ... | MTV |
| 2 | Piper's Pit — Coconut Incident with Jimmy Snuka Key Storyline Thread for WM1 Main Event On Piper's Pit, Roddy Piper verbally attacked Jimmy Snuka and hit him over the head with a coconut — creating the feud that brought Snuka into the WrestleMania I main event as corner man for Hulk Hogan and Mr. T. | — | Piper's Pit — Coconut Incident | Snuka became Hogan/Mr. T corner man at WM1 | — |
| 3 | Cyndi Lauper Manages Richter — December 1984 Rock 'n' Wrestling Storyline Established on TV The ongoing Cyndi Lauper and Wendi Richter storyline played out on WWF television through December 1984, building the Women's Championship arc that would reach its WrestleMania I climax. | — | Lauper-Richter WWF TV Storyline | — | — |
| 4 | Roddy Piper vs. Hulk Hogan — Confrontation on Piper's Pit The War of Words That Started WM1 Main Event On an episode of Piper's Pit, Roddy Piper spoke out against the Rock 'n' Wrestling Connection, directly confronting Hulk Hogan and setting the stage for their WrestleMania I partnership to become a WrestleMania I rivalry. | — | Piper's Pit — Piper vs. Hogan confrontation | — | — |
| 5 | The War to Settle the Score — February 18, 1985 (MTV) Direct WM1 Setup Match on MTV The War to Settle the Score aired on MTV on February 18, 1985, featuring Hulk Hogan vs. Roddy Piper in a WWF Championship match (Hogan won by DQ due to Orndorff/Mr. T interference) and Leilani Kai defeating Wendi Richter for the Women's Championship — directly setting up both WM1 main event matches. | February 18, 1985 | The War to Settle the Score | — | MTV |
| 6 | Hot Properties TV Show — Belzer Incident (March 27, 1985) Hogan Knocks Out Host 4 Days Before WM1 Four days before WrestleMania I, Hulk Hogan appeared on TV talk show Hot Properties and accidentally knocked out host Richard Belzer by applying a front chinlock — the controversial incident generated significant mainstream media coverage in the final days before WM1. | March 27, 1985 (4 days before WM1) | Hot Properties TV appearance | — | — |
| 7 | WM1 Press Conference — Celebrity Announcement Ali, Liberace & Martin Revealed to Media The WWF held a major press conference to announce the WrestleMania I celebrity lineup — the revelation that Muhammad Ali, Liberace, and Billy Martin would all appear at WM1 generated extraordinary mainstream media coverage that Vince McMahon could not have purchased. | — | WM1 celebrity lineup press conference | — | — |
| 8 | Dick Clark's American Bandstand — Cyndi Lauper Promotes WM1 Pop Music Platform Used to Promote Wrestling Cyndi Lauper appeared on Dick Clark's American Bandstand as part of the cross-promotional WM1 media blitz — using the music industry's most prominent television platform to promote a professional wrestling event. | — | Cyndi Lauper on American Bandstand promoting WM1 | — | — |
| 9 | WWF Saturday Night's Main Event — WM1 Build Episodes Regular WWF TV Built WM1 Feuds Multiple episodes of WWF television programming throughout early 1985 built every WM1 storyline — from the Piper's Pit segments to the Andre-Studd bodyslam challenge build and the Women's Championship feud. | — | WWF Saturday Night's Main Event build shows | — | — |
| 10 | WM1 Closed-Circuit Location Marketing — 135+ Venues Unprecedented Marketing Campaign for a Wrestling Event The WWF conducted an extensive marketing campaign to sell WM1 broadcast rights to over 135 closed-circuit locations across the United States and Canada — a logistical and marketing operation that had no precedent in professional wrestling history at the time. | — | WM1 closed-circuit location marketing campaign | 1,000,000+ viewers — record for wrestling on closed-circu... | — |